My name is Danny Butler and I opened Floor it January 2015.  More recently opening a retail store in Cheadle.  However,  I am not not new to carpets. I followed in my dad’s footsteps, the best carpet fitter I know! Going to work with him as a young boy and now I, personally have over 20 years experience in floorings, this enables me to offer advice and help finding the best product for your requirements. I am a skilled tradesman not a salesman.

I offer a FREE measure and quotation service, and I bring the samples to you for selection from the comfort of your own home. Should I not have a particular carpet that you would like, if you give me the name and colour not only can I get that carpet for you but, I can also provide this at a competitive price saving you money.


We have many ranges, for all budgets and styles. Our carpets and vinyls start at only £5.99 psqm.


So should you choose to use us at Floor It, I offer a honest, professional and reliable service, and I am at your service from measure and quotation, to fitting of your chosen flooring.We are able to offer our customers the whole package in the most professional way possible. We clearly care about our installations and our reputation is built on quality.



Our mission is to promote excellence in the trade, fit to the highest of standards. Flooring installation is a highly skilled trade and we strive to hear the words “our flooring has never looked this good before” from our customers.


  • We are highly skilled tradesmen not salesmen
  • We build a good honest relationship with our customers.
  • Many customers like the fact that we sell the products and we are the installers
  • Many customers give us keys to their properties with full confidence and trust.
  • We bring a personal touch to your home and fully show the respect that you and your home deserve.